Drinking habits in the UK constantly shift, but some drinks always find a spot at the top. Whether you’re at the pub, hosting a party, or enjoying a Friday night in, the types of alcoholic drinks people pick say a lot about current tastes. Right now, there’s a mix of classic favorites and newer up-and-comers that are shaking things up.
If you want to know what’s trending in bars across the UK, you’re in the right place. In this guide, we explore the top 10 most popular alcoholic drinks in the UK right now, based on market share, consumer demand, and sales data.
1. Beer – Still the UK’s Favorite
Beer has always held a special place in the UK. From a pint after work to watching the football, beer tops the list for many drinkers.
- Market Share: Around 36% of all alcohol sold in the UK is beer.
- Best-Selling Brands: Carling, Foster’s, and Peroni continue to dominate bars and supermarkets.
- Trends: Craft beers are rising in popularity, with smaller breweries offering bold flavors and local options.
Benefit: Wide range of styles like lagers, IPAs, stouts, and ales means there’s a beer for every taste.
2. Gin – High in Demand Across the UK
Over the past decade, gin has surged in popularity. Often enjoyed with tonic and garnished with lime, orange, or cucumber, it’s now a mainstay on many drink menus.
- Sales: The UK gin market was valued at over £2.7 billion in 2023.
- Key Brands: Gordon’s, Tanqueray, Bombay Sapphire, and Hendrick’s.
- New Trends: Flavored gins like rhubarb or raspberry are a hit among younger drinkers.
Popular Choice: Gin offers a crisp, refreshing taste and works well in cocktails.
3. Vodka – A Steady Classic
Vodka remains one of the most versatile spirits. Whether mixed into cocktails or drunk straight, it’s part of British bar culture.
- Market Position: Vodka is among the top-sold spirits in the country.
- Popular Brands: Smirnoff, Absolut, and Grey Goose lead the pack.
- New Developments: Premium and flavored vodkas are gaining ground.
Why People Love It: Neutral taste makes it ideal for mixing. It easily blends into everything from fruity drinks to espresso martinis.
4. Prosecco – Bubbly and Affordable
Once seen as a celebration-only drink, Prosecco is now one of the most trending alcohol choices in the UK.
- UK Sales: Over 130 million bottles sold in 2023.
- Consumer Base: Especially popular among women aged 18–34.
- Occasions: Parties, brunches, and pre-drinks often include a pop of fizz.
Fun Fact: Prosecco is often chosen over Champagne due to its affordability and sweeter taste.
5. Cider – Especially Popular in Summer
Cider is a British staple, especially during warmer months. Made from fermented apples (or other fruits), it’s refreshing and easy to drink.
- Top Ciders: Strongbow, Magners, Kopparberg, and Thatchers.
- Growing Trends: Fruit-flavored and low-alcohol ciders.
- Interesting Shift: More people are drinking ciders at restaurants and beer gardens.
Why It Works:
- Sweet and tangy options are great for casual drinkers.
- Lower ABV (alcohol by volume) options are ideal for light drinkers.
6. Rum – Seeing a Comeback
Rum has stepped back into the limelight, fueled by spiced versions and new cocktail recipes.
- Popular Brands: Captain Morgan, Bacardi, and Kraken.
- What’s Hot: Dark and spiced rums dominate over white rum.
- Cocktail Faves: Mojitos, daiquiris, and rum punch.
Growing Interest: Younger drinkers are driving popularity, looking for bold flavors and fun mixes.
7. Whiskey – A Strong Traditional Spirit
Whiskey (or whisky in Scotland) draws respect for its age, flavor, and history. It’s often taken neat or in cocktails.
- Top Choices: Jameson (Irish), Glenfiddich (Scotch), and Jack Daniel’s (Tennessee whiskey).
- Market Trends: Bourbon and Japanese whiskeys are seeing more shelf space.
- Price Point: From £20 supermarket bottles to premium-aged editions over £100.
Perfect For: Slow sipping or special occasions. Great gift option as well.
8. Rosé Wine – Light and Trendy
Rosé wine has become one of the biggest trending alcohol choices in the UK, especially during spring and summer.
- Sales Data: Rosé sales have grown by 17% year-on-year in major UK supermarkets.
- Drinking Trend: Popular on social media with younger adults.
- Served Best: Cold and often mixed into spritzers.
Bonus Appeal: Easy to drink, photogenic for Instagram, and pairs well with light meals.
9. Hard Seltzers – The Low-Cal Choice
This new wave of alcoholic sparkling waters has taken off, especially with health-conscious drinkers.
- Leading Brands: White Claw, Mike’s Hard Seltzer, and Bud Light Seltzer.
- Health Trends: Often under 100 calories and gluten-free.
- Grab-and-Go: Canned format makes it easy for festivals, BBQs, and beach days.
Why It’s Growing: Appeals to those looking for lower sugar, low-carb drinks without sacrificing taste.
10. Aperol Spritz – From Holiday Vibe to Everyday Pick
This orange-hued cocktail has become one of the top 10 alcoholic beverages in the UK right now.
- Recipe: Aperol, Prosecco, soda water, and a slice of orange.
- Popular Venues: Garden parties and outdoor bars.
- Social Push: Instagram-worthy look and Italian vibe make it a favorite among influencers.
Summer Appeal: Light, refreshing, and easy to sip slowly while socializing.
UK Alcohol Consumption Trends Overview
Here’s a look at recent drinking trends in a quick chart:
| Drink Type | 2023 Sales Volume (%) | Main Age Group | Seasonality |
|---|---|---|---|
| Beer | 36% | 25–54 | All year |
| Gin | 12% | 30–45 | Year round |
| Vodka | 10% | 18–34 | Year round |
| Prosecco | 8% | 18–34 | Late year/summer |
| Cider | 6% | 18–30 | Spring/summer |
| Rum | 5% | 21–40 | Year round |
| Whiskey | 7% | 35–55+ | Winter/fall |
| Rosé Wine | 5% | 18–34 | Spring/summer |
| Hard Seltzer | 4% | 18–30 | Summer |
| Aperol Spritz | 3% | 25–40 | Summer |
Source: NielsenIQ and Drinks Retailing News
Why These Drinks Remain Popular
- Affordable Choices: Many of these drinks offer good value for money.
- Versatility: From solo sipping to party mixes, these drinks work in many situations.
- Seasonal Factors: Summer sees more spritzes and ciders. Winter leans toward rum and whiskey.
- Influence of Social Media: Instagram and TikTok help boost visibility for drinks like Aperol Spritz and Rosé.
Get Involved – What’s Your Go-To Drink?
What’s your favorite pick from the list? Are you diving into craft beers or sticking to classics like vodka and soda? We’d love to hear about your drinks of choice and even your favorite brands.
Got a trending drink you think should’ve made the list? Head over to your local bar and see what people are ordering or check out online stores like Drink Supermarket to explore new options.
Whether you’re into Prosecco or a spiced rum cocktail, the UK drinking scene has plenty to offer. The most popular alcoholic drinks in the UK are changing all the time, but this snapshot shows what’s filling glasses right now across the country.
Let friends know your top pick or try something new this weekend!