How to Make Money on Facebook in 2025
Facebook isn’t just for staying in touch with friends anymore. Millions of people are making money on Facebook, turning it into a serious income source. If you’re wondering how to make money on Facebook in 2025, you’re in the right place. There are more opportunities than ever, whether through Facebook monetization strategies, selling products, or offering services.
Why Use Facebook to Make Money?
Facebook has nearly 3 billion monthly active users. That’s a huge audience you can reach with the right strategy. Whether you’re an influencer, business owner, or content creator, Facebook offers multiple ways to generate income.
Benefits of making money on Facebook:
- Huge audience – You can reach people worldwide.
- Diverse earning options – Sell products, run ads, or get paid for content.
- Free to start – Most monetization strategies require little to no investment.
- Multiple content formats – Use videos, posts, shops, and live streams to engage followers.
1. Join the Facebook Partner Program for Video Monetization
If you create engaging video content, you can earn money through in-stream ads. These ads play during your videos, and Facebook pays you a share of the earnings.
Requirements:
- At least 10,000 followers
- 600,000 minutes of videos watched in the last 60 days
- Follow Facebook’s Monetization Policies
How to Set Up In-Stream Ads:
- Go to Creator Studio on Facebook.
- Click on the Monetization tab and check eligibility.
- If eligible, enable ads for your videos.
- Post engaging content regularly to maximize ad revenue.
Pro Tip: Video length should be at least 3 minutes to increase earnings.
2. Sell Products Through Facebook Shops
Facebook Shops allow you to sell products directly on Facebook and Instagram. It’s like having a free online store.
How to Get Started:
- Go to Commerce Manager on Facebook.
- Click Create a Shop and choose a checkout option.
- Add products, prices, and descriptions.
- Promote your shop through Facebook ads or organic posts.
What to Sell?
- Physical products (clothing, electronics, handmade items)
- Digital products (ebooks, courses, templates)
- Print-on-demand items (t-shirts, mugs, posters)
3. Make Money with Facebook Stars
Facebook Stars are a form of virtual tipping. If you live stream gaming or other entertaining content, your audience can buy Stars and send them to you as support.
How to Enable Stars:
- Go to Creator Studio and check your eligibility.
- Turn on Stars for live streams.
- Encourage viewers to send Stars during your broadcasts.
Earnings Breakdown:
| Stars Received | Earnings in USD |
|---|---|
| 100 Stars | $1.00 |
| 1,000 Stars | $10.00 |
| 10,000 Stars | $100.00 |
4. Earn from Facebook Groups and Subscriptions
Many Facebook group owners charge a subscription fee for exclusive content, coaching, or resources.
How to Make Money with Groups:
- Create a Paid Subscription Group – Offer premium content for members who pay.
- Promote Affiliate Products – Share products within your group and earn commissions.
- Sell Your Own Products or Services – Turn your group into a customer base.
5. Use Affiliate Marketing to Generate Passive Income
Affiliate marketing is one of the easiest ways to earn money on Facebook. You promote other people’s products using a unique affiliate link and earn a commission on each sale.
Steps to Start:
- Sign up for an affiliate program (like Amazon Associates).
- Share affiliate links in posts, groups, or stories.
- Earn a commission when people buy through your links.
Best Affiliate Niches for Facebook:
- Electronics & gadgets
- Beauty & fashion
- Online courses
- Home and kitchen products
6. Monetize Facebook Reels with Ads
Short-form videos are booming, and Facebook allows you to place ads on Reels.
To qualify, you need:
- At least 5 reels with 100,000+ views in the last 30 days
- Follow Facebook’s monetization guidelines
Tips to Increase Engagement:
- Use trending sounds and effects.
- Keep videos entertaining and under 60 seconds.
- Add captions and hashtags to boost reach.
7. Offer Social Media Services
If you’re good at managing Facebook pages, creating ads, or writing posts, offer your services.
Popular services include:
- Facebook Ad Management – Run ads for businesses.
- Social Media Content Creation – Create posts, images, or videos.
- Page Growth Consulting – Help brands grow their presence.
Where to Find Clients?
- Post services in Facebook groups.
- Offer gigs on platforms like Fiverr or Upwork.
- Network with local businesses.
Final Thoughts
Facebook is a great platform to make money in 2025. With options like video monetization, selling products, and affiliate marketing, there’s a way for everyone to earn. Start today by choosing a method that suits your skills and interests.
What’s stopping you from making money on Facebook? Pick one strategy and start earning this year!